Project Description

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ULTA BEAUTY

Ulta Beauty continues to lead as a visionary in beauty and retail by redefining how beauty is portrayed. GMLV brings casting expertise and styling knowledge to effectively communicate Ulta Beauty’s vision.

As culture shifts and beauty standards evolve, GMLV is proud to be part of Ulta Beauty’s trailblazing cause.

  • CASTING

  • BEAUTY CAMPAIGNS

Success

Ulta Beauty’s showcase of the MUSE 100 uplifted Black voices of individuals who have made a significant impact in beauty. The MUSE 100 initiative leads positive change and drives greater diversity, equity and inclusion in the beauty industry.

Ulta MUSE end slate
ULTA Muse stills