ORIBE HAIR CARE
This award-winning high-end haircare brand requires a collaborative casting partner that understands their business and ongoing industry needs.
More than just a booking agent, Oribe needs a marketing expert that provides daily insights and input on various activations and securing talent that will work well with the featured hair stylists and resonate with the different audiences. While the daily needs continue to evolve, GMLV provides a consistent support network that works closely with the marketing and education departments of Oribe to fulﬁll a plethora of casting needs.
A rich database of over 20k non-union and union talent provides access to unique talent that is constantly updated through street scouting, digital research, and social networking. From models for hair education classes that take place around the globe to prominent runway shows at Fashion Week and other events, GMLV delivers the talent that hits the mark every time.
The team at GMLV has been such an integral part of our team’s planning for events and photo shoots over the past four years. They listen closely to our needs and provide excellent support through casting the right fit for every project, whether we need 100 models for a class, or 1 to be the face of a campaign. I’d highly recommend GMLV Casting—their professionalism and follow-through are unmatched in this industry.
Ke’ala Kamalu, Manager, Education Strategy & Planning—”Oribe Obsessed”