Project Description

Montefiore Nyack Desktop Homepage Comp
NEW YORK CITY FOOTBALL CLUB

As the first Major League Soccer team to launch in New York City, the goal was to maximize awareness among a targeted audience and drive ticket sales for season packages and day-of-game tickets.

With a primary focus on upfront season ticket sales, the initial campaign utilized a mix of traditional media and digital media to target key markets. Subsequent efforts were tailored to specific game-day matchups with a heavy push five days prior to each event.

  • COMMUNICATIONS PLAN
  • MEDIA PLANNING + BUYING

Success

First game at Yankee Stadium sold out.
Ranked #4 in stadium attendance for NYCFC inaugural year.

NYCFC Bus Board Mock Up Ad
NYCFC Facebook Mobile
NYCFC Fast, Loud and Gritty Ad Campaign
NYCFC Swipe Up Mobile