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NEW YORK CITY FOOTBALL CLUB

As the first Major League Soccer team to launch in New York City, the goal was to maximize awareness among a targeted audience and drive ticket sales for season packages and day-of-game tickets.

With a primary focus on upfront season ticket sales, the initial campaign utilized a mix of traditional media and digital media to target key markets. Subsequent efforts were tailored to specific game-day matchups with a heavy push five days prior to each event.

  • COMMUNICATIONS PLAN
  • MEDIA PLANNING + BUYING

Success

First game at Yankee Stadium sold out.
Ranked #4 in stadium attendance for NYCFC inaugural year.

NYCFC Bus Board Mock Up Ad
NYCFC Facebook Mobile
NYCFC Fast, Loud and Gritty Ad Campaign
NYCFC Swipe Up Mobile