NEW YORK CITY FOOTBALL CLUB
As the first Major League Soccer team to launch in New York City, the goal was to maximize awareness among a targeted audience and drive ticket sales for season packages and day-of-game tickets.
With a primary focus on upfront season ticket sales, the initial campaign utilized a mix of traditional media and digital media to target key markets. Subsequent efforts were tailored to specific game-day matchups with a heavy push five days prior to each event.
Success
First game at Yankee Stadium sold out.
Ranked #4 in stadium attendance for NYCFC inaugural year.
