Once a coveted pair of jeans in the 80s, Jordache tasked GMLV to revitalize the brand, increase demand, and ultimately drive sales through retail partner Walmart.
With careful consideration of the Walmart shopper and their media consumption patterns, placements utilized a combination of local and national TV, fashion magazines, and digital creative featuring spokesperson Heidi Klum. Based on exposure in select markets, increased sales were evident during the campaign period.
MEDIA PLANNING + BUYING
- MARKET RESEARCH
Walmart experienced a notable spike in sales during the digital campaign.