HIGHLAND MEDICAL
GMLV creates strategic outreach solutions for Highland Medical, a health care network of primary and specialty practices providing health care to the surrounding community.
Highland Medical is an ever-growing network of physicians that rely on integrated marketing to promote services and expertise to current and potential patients. Media strategy coupled with planning and buying targets an array of audiences within the community through digital, print, audio, and broadcast channels.
GMLV focuses on brand awareness outreach across Rockland county with a strong print and digital presence. Broadcast and audio placements, as well as a Spanish language campaign, capture different audience segments.
Success
“Patients have many choices when it comes to receiving healthcare. GMLV helps us deliver a clear and targeted message about the patient benefits of our multi-specialty physician’s group. Whether it is a same-day sick appointment, wellness care, specialty care or complex surgeries, GMLV has tailored our campaigns and selected the appropriate channels to effectively deliver the messaging to the intended audience. They launched our brand nine years ago and continue to support our expansion which has more than tripled in that time.”
Lauren Malone, Senior Director, Montefiore Nyack Hospital
AGENCY OF RECORD
GMLV
GOLD COMMUNICATOR AWARDS
Excellence in Non-Profit Integrated Campaign, Highland Medical Specialties Campaign
SILVER HOSPITAL MARKETING AWARD
Best Community Outreach, Highland Medical Specialties Campaign
