BARNES & NOBLE
As a long-standing client, GMLV has provided Barnes & Noble with a variety of seasonal campaigns and event-specific initiatives over the years. Increased brand exposure and retail foot traffic have always been key performance indicators.
A strategic mix of traditional media, localized media at the zip code level, and targeted social media programming allows us to efficiently reach the target market and encourage repeat store visits.
- COMMUNICATIONS PLAN
MEDIA PLANNING + BUYING
Our media strategy for Barnes & Noble You’ll Never Know Who You’ll Meet campaign focused on the goal of increasing consumer traffic across all stores throughout the holidays. We utilized integrated Broadcast Networks, Broadcast Syndication, National Cable TV as well as Video on Demand. By blanking early morning and late night talk shows, as well as several prime time events we successfully reached our target audience.
21% Lift in Store Traffic | 5.1X Return on Ad Spend
AGENCY OF RECORD SINCE 2001.