ASCAP MUSIC
A key player in the music industry, ASCAP has an ongoing need to be recognized by artists and end users alike to protect usage rights and royalties.
Awareness and participation are the primary goals in order to attract paying members and protect the value of free music.
This dual audience requires a multi-tiered approach that includes a mix of PR and trade advertising with a layer of local TV and radio in key markets like Los Angeles and Nashville to reach the artists; and a targeted digital campaign to connect with the businesses that frequently stream music for their customers. This combination of paid and earned impression delivers the perfect mix to recruit new dues paying members and encourage attendance at the annual Expo.
Success
10% increase in Expo attendance year over year.
150,000 bonus media impressions through strategic partnerships.
