Many students seem to be experiencing some degree of burnout from the seemingly endless pandemic. The desire to be away from the computer and schoolwork at times is understandable, yet most students still spend a great deal of their time on social media staying connected with friends, culture, and news. Are you connecting with your students through their preferred means of communication? Social media is not going anywhere, so hop on the wave and stay connected. Create content that helps prospective students understand the school’s culture and helps current students stay engaged with the school community.


There are multiple ways to drive higher engagement with your students through video marketing, which is not just about YouTube. Utilizing multiple channels is a great way to stay connected and generate genuine student-to-student interaction. For example, make a video post or start a live broadcast on Facebook, Snapchat, or Instagram and get real-time feedback. Relying on school reputation and GPAs is no longer the best way to reach your students, be engaging and authentic. Student populations regularly create social content; that’s an incredible amount of material that can help boost an institution’s profile including the mission and values to the target audience.


Making content accessible is key; posts too long or hard to find the information will disappear into the void of social media depths. Today’s students are used to 20-30 second Tik-Toks or 1-minute how-to videos. Having a social media directory keeps all platforms organized and easy to find. GMLV stays up-to-date on the latest trends in social media to keep our clients informed, connected, and aware.