With many businesses adapting to the new way of life with the pandemic, New Jersey based integrated marketing agency, GMLV, has transformed their business model in these unprecedented times.
While most are now familiar with the work from home environment, when the pandemic first hit, GMLV decided to give up their 7,000 sq foot office space in downtown Newark and traded it for four (4) smaller offices so employees can be closer to family. The Company now works out of Montclair, NJ, Eatontown, NJ, Montebello, NY and New York City. In terms of business, they have offered different ways to reach people, reacting to the current environment, as we now face a more remote world versus in person.
Beginning in 2008, and led by Ray Levy and Loretta Volpe, GMLV carries an adept team of interdisciplinary strategists including media masterminds, business consultants, clever creatives, and casting visionaries. As a dynamic, full-service agency, the combined expertise of all departments helps clients develop business, expand communications and unify their brand experience. Notable clients of the agency include Ulta Beauty, Target, Barnes and Noble, Oribe Hair Care and more.
The Agency operates through four (4) divisions including GMLV Media, GMLV Casting, GMLV Byne and GMLV 3-d. GMLV Media focuses on media planning and buying all forms and all platforms from traditional through digital and experiential. GMLV Casting was originally founded by Gilleon Smith-Mercado, is the premiere resource for talent for every medium across the entertainment spectrum. Executing her extensive knowledge of the industry and the cultural landscape through street scouting, ongoing digital research, and social networking, the focus on inclusion and diversity offers clients a vast pool of eclectic talent. From extras and fashion models, to genuine people and celebrity actors, every project is unique. GMLV Byne is the Creative Division of GMLV led by Melissa Lipovsky and Diana Tantalos. They have been designing award winning creative for GMLV Clients for over 10 years. GMLV 3-d offers PR and other content driven messaging services for clients across the financial, legal and insurance industry sectors.
Founded on the principle that “we are big enough help but small enough to care” GMLV offers personalized and customized service with a senior partner with a minimum of 10 years experience working on every account.