Award-winning full service integrated marketing agency, GMLV, has created an integrated marketing campaign for long-standing client, Montefiore Nyack Hospital, to promote the Hospital’s new Cardiac Care Program. The campaign is centered around the patient testimonial of Mickey Coleman, an All-Ireland Football Champion. Mr. Coleman suffered from what is known as a ‘widow-maker’ heart attack, which has a 6% survival rate and was treated at Montefiore Nyack Hospital, where he fully recovered.
The inspired integrated marketing campaign is comprised of the following channels driving traffic to montefiorenyack.org/mickey:
- :30 commercial running on cable and OTT (over the top television)
- long-format video in which Mr. Coleman conveys his personal story
- digital ads
- series of Facebook and Instagram posts that convey Mr. Coleman’s personal story
- print ad
- audio
- email marketing
- landing page
GMLV developed every aspect of the campaign from writing the commercial and long format video scripts, directing the videos with the production company, Grey Sky Films, to writing all the content, creating the visuals, and designing and developing the landing page.
“Mickey’s experience is extraordinary, and we are honored to have the opportunity to share it publicly. We knew that GMLV and Grey Sky Films would be the perfect partners to capture genuine emotion while conveying the importance of medical check-ups and care. We’re hopeful that this campaign inspires others to be proactive about their health,” says Lauren Malone, Senior Director, Department of Public Relations and Marketing at Montefiore Nyack Hospital.
The campaign will begin running in November 2021 to promote Montefiore Nyack Hospital’s comprehensive Cardiac Care Program, which provides routine and emergency services and programs including Interventional Cardiology, Congestive Heart Failure, and Cardiopulmonary Rehabilitation.