The Economist “Business: Go Woke or Go Broke?” Discussing How DNA Tagging Supports Ethical Cotton Sourcing

In October 2021, GMLV facilitated client Applied DNA Sciences‘ feature in the latest documentary from The Economist “Business: Go Woke or Go Broke?” discussing how DNA tagging supports ethical cotton sourcing.

“When companies make claims that are not true, they are one click away from damaging their whole brand,” said MeiLin Wan, Vice President of Textiles Sales, Applied DNA Sciences.

Watch now to learn how businesses are responding to consumer’s shifting demands and to answer the billion-dollar question: Can they really do well by doing good? CLICK HERE